MatterMax Media's "Today's Marketing Blog" takes a look at start-up and existing small business marketing challenges.
Wading through a marketing textbook can be daunting and challenging. It is not uncommon to experience wordy and complicated definitions for marketing, such as this example:
"The marketing concept is a management orientation that holds that the key task of the organization is to determine the needs and wants of the target markets and to adapt the organization to delivering the desired satisfactions more effectively and competitively than its competitors."
It is therefore not surprising that start-ups (new small businesses) in particular are floating in their life rafts, rowing incessantly, seemingly unable to move their rafts in a progressive direction. New start-ups for the most part are extremely challenged, as the majority of them have a need for additional marketing experience. MatterMax Media suggests a quick, simple explanation of how start-ups can navigate the marketing waters.
Step 1 - Seven Steps to Navigate the Crowded Seven Seas
Written by Leland Hicks
In last week's Today's Marketing Blog, MatterMax Media charted a basic course of marketing challenges experienced by start-up and existing small businesses in today's crowded marketing waters. This week, MatterMax Media will launch the first two of seven steps necessary to map and develop a complete Marketing Plan outline that will assist such companies in navigating this crowded arena.
As these seven steps are implemented, we believe that you will find it much easier to sail through the high seas, putting your company in a better position to become more profitable as it navigates through the many ships (businesses) already at sea. Whether you are operating an existing business, or a start-up, this seven-step guide will add value and clarity to help you reach your goals.
Step 3 - Sailing to the Next Level of Marketing
Written by Leland Hicks
The second installment of Today’s Marketing Blog’s Seven Steps program outlined Objectives and Goals methodology and included research for an Objective and Goals Assignment that, hopefully, you have started.
Should you have any questions, or require help concerning these Seven Steps, please feel free to contact MatterMax Media at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
This week, MatterMax Media will delve deeper below the surface to expand the scope for establishing your objectives. We will also introduce Step Three, Determining Your Marketing Mix. The Marketing Mix is the strategy that will help you navigate the shipping lanes and win the sailboat race.
Step 4 - Creating a Marketing Audit to Upgrade Your Ship
Written by Leland Hicks
In Today's Marketing Blog, MatterMax Media presents the fourth week of the Marketing Business Plan series. Over the last three installments, we have outlined:
1. Answers to the Basic Marketing Questions – “Sailing Through Crowded Marketing Waters”
2. Steps 1-2: Objectives and Goals – “Seven Steps to Navigate the Crowded Seven Seas”
3. Step 3: The Four “P’s” of Marketing Plus One – “Sailing to the Next Level of Marketing”
If you have not yet completed the assignments suggested in the previous articles, we recommend that you do so before starting today’s Step 4, “Creating a Marketing Audit” for automated navigation (marketing strategy). (Click on any of the above links to review or start)
MatterMax Media is now into the fifth week of the Marketing Business Plan series. Over the last four installments, we have presented the following:
1. Answers to the Basic Marketing Questions – “Sailing Through Crowded Marketing Waters”
2. Steps 1-2: Objectives and Goals – “Seven Steps to Navigate the Crowded Seven Seas”
3. Step 3: The Four “P’s” of Marketing Plus One – “Sailing to the Next Level of Marketing”
4. Step 4: Part I- Creating a Marketing Audit – “To Upgrade Your Ship”
If you have not yet completed the suggested assignments in the previous articles, it is recommended that you do so before continuing with today’s Step 4: Part II, the last part of “Creating a Marketing Audit” for automated navigation (marketing strategy).
Step 6: Prepare Your Written Marketing Plan & Set Sail
Written by Leland Hicks
MatterMax Media unveils the sixth installment of the Marketing Business Plan series. Over the last five weeks, we have presented the following:
1. Answers to the Basic Marketing Questions – “Sailing Through Crowded Marketing Waters”
2. Steps 1-2: Objectives and Goals – “Seven Steps to Navigate the Crowded Seven Seas”
3. Step 3: The Four “P’s” of Marketing Plus One – “Sailing to the Next Level of Marketing”
4. Step 4: Part I- Creating a Marketing Audit – “To Upgrade Your Ship”
5. Step 4: Part II – Creating a Marketing Audit – “The Last 5 Steps of Creating a Marketing Audit”
For those of you who have completed the activities presented in the previous five weeks of the Marketing Business Plan series, your sailboat (business at starting point) has now been upgraded to a full scale yacht, (business complete with analyses) ready to set sail.
In Today's Marketing Blog, MatterMax Media unveils the seventh and final week of the Marketing Business Plan series, "Tracking and Tacking Your Progress." Over the last six installments, we have presented the following:
1. Answers to the Basic Marketing Questions – “Sailing Through Crowded Marketing Waters”
2. Steps 1-2: Objectives and Goals – “Seven Steps to Navigate the Crowded Seven Seas”
3. Step 3: The Four “P’s” of Marketing Plus One – “Sailing to the Next Level of Marketing”
4. Step 4: Part I- Creating a Marketing Audit – “To Upgrade Your Ship”
5. Step 5: Part II – Creating a Marketing Audit – “The Last 5 Steps of Creating a Marketing Audit”
6. Step 6: Written Marketing Plan – “Prepare Your Written Marketing Plan and Set Sail”
For those of you who have completed the last six weeks of the Marketing Business Plan series, your fully outfitted yacht (business strategy complete with analyses and written marketing plan) should now be leaving dry dock, slowly easing out of port, headed towards competitive marketing waters (actual sales and prosperity).