MatterMax Media’s Today’s Marketing Blog – Thursday Edition presents the fourth and final installment of the “Blog Creation” series, “Your Online Blog Voice.” Blogging is the number one most effective marketing tool. In fact, a blog is a must have in your marketing tool kit.

For those of you just joining Today’s Marketing Blog, over the past year, MatterMax Media has shared many blog entries filled with marketing information that may be of interest to you and helpful to your business.

MatterMax Media’s Today’s Marketing Blog – Thursday Edition presents the third installment, "Getting Blog Traction'" of the “Blog Creation” series. Blogging is the number one most efficient marketing tool.  A blog is a must-have in your marketing tool kit.

For those of you just joining Today’s Marketing Blog, over the past year, MatterMax Media has shared many blog entries filled with marketing information that may be of interest to you and helpful to your business.

MatterMax Media’s Today’s Marketing Blog – Thursday Edition continues with the second installment of the “Blog Creation” series, “Your Online Blog Voice.”. Blogging is the number one most efficient marketing tool and is a must-have in your marketing tool kit.

For those of you just joining Today’s Marketing Blog, over the past year, MatterMax Media has shared many blog entries filled with marketing information that may be of interest to you and helpful to your business.

MatterMax Media’s Today’s Marketing Blog – Thursday Edition launches the first installment of the “Blog Creation” series. Blogging is the number one most efficient marketing tool and a blog is a must have in your marketing tool kit.

For those of you just joining Today’s Marketing Blog, over that past few months, MatterMax Media has shared many blog entries filled with marketing information that may be of interest to you and helpful to your business.

MatterMax Media’s Today’s Marketing Blog – Thursday Edition would like to thank you, our readers, for your continued support throughout this year. We wish you all a great Thanksgiving and a happy holiday season.

Today’s Marketing Blog – Thursday Edition will continue next week with “Blog Creation.”

In the meantime, we invite you to catch up on your reading, in particular, the earlier Today’s Marketing Blog series, which features information that may be helpful to you. The following link/list will direct you to topical blogs that focus on the concept: “Maximize What Matters™.” Enjoy!

MatterMax Media’s Today’s Marketing Blog – Thursday Edition offers the second installment of our new series, “Seasonal Marketing Strategies for 2012,” Seasonal Online Buying Opportunities. MatterMax Media believes that early marketing preparation aimed at seasonal opportunities can make all the difference in a company’s bottom line.

Last week, we introduced Part 1 of the “Seasonal Marketing Strategies for 2012” in which we covered: Defining the Monthly Calendar, identifying each month’s Sales Opportunities.

For those of you just joining Today’s Marketing Blog, you may want to read both Can the "999" Tagline Win a Presidential Primary? and last Thursday’s, Blog, “Seasonal Marketing Strategies, Part 1.

MatterMax Media’s Today’s Marketing Blog – Thursday Edition offers the first edition of a new series, “Seasonal Marketing Strategies for 2012.”  MatterMax Media believes that early marketing preparation aimed at seasonal opportunities can make all the difference in a company’s bottom line.  For those of you looking for the “Marketing and Politics” series, we have decided to pre-empt that offering until the Presidential primary season is over.

Last week, we completed the consumer analysis series comparing Google’s definition of ZMOT (Zero Moment of Truth) to the MatterMax Media concept, “Maximize What Matters™” which theoretically highlights the value assessment aspect of products and services based on consumer choices. “Maximize What Matters™" suggests that the ZMOT consumer purchasing model can be improved upon.

ZMOT = “That moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you’re thinking about trying or buying.”

MatterMax Media's "Today's Marketing Blog" takes a look at start-up and existing small business marketing challenges.

Wading through a marketing textbook can be daunting and challenging.  It is not uncommon to experience wordy and complicated definitions for marketing, such as this example:

"The marketing concept is a management orientation that holds that the key task of the organization is to determine the needs and wants of the target markets and to adapt the organization to delivering the desired satisfactions more effectively and competitively than its competitors."

It is therefore not surprising that start-ups (new small businesses) in particular are floating in their life rafts, rowing incessantly, seemingly unable to move their rafts in a progressive direction.  New start-ups for the most part are extremely challenged, as the majority of them have a need for additional marketing experience.  MatterMax Media suggests a quick, simple explanation of how start-ups can navigate the marketing waters.

From an entrepreneurial point of view, the current unemployment stats are inaccurate.

To understand this statement, we must understand the concept of employment. Historically, employment means that you work for someone else, usually a company, and are paid a salary or wage minus deductions, such as taxes, etc.. Taxes are one of the factors used by the government to determine the unemployment rate.

Out of the blue, the weekly broadcast magazine, “B&C," started showing up in the office mail.  No one ordered it, but it's in the mailbox.  A recent cover story that caught my eye read, "Why Broadcast is Still Relevant.”   Wow!  That article speaks volumes as to the challenges broadcast is experiencing with declining viewership. Marketers are shifting to more measurable environments such as the Internet and social media platforms.  MatterMax Media takes a look at the Nielsen/Facebook "BrandLift" project, a new measurement tool designed to aid marketers in their quest to justify ad expenditures.