MatterMax Media’s Today’s Marketing Blog – Thursday Edition presents the fourth and final installment of the “Blog Creation” series, “Your Online Blog Voice.” Blogging is the number one most effective marketing tool. In fact, a blog is a must have in your marketing tool kit.

For those of you just joining Today’s Marketing Blog, over the past year, MatterMax Media has shared many blog entries filled with marketing information that may be of interest to you and helpful to your business.

MatterMax Media’s Today’s Marketing Blog – Thursday Edition presents the third installment, "Getting Blog Traction'" of the “Blog Creation” series. Blogging is the number one most efficient marketing tool.  A blog is a must-have in your marketing tool kit.

For those of you just joining Today’s Marketing Blog, over the past year, MatterMax Media has shared many blog entries filled with marketing information that may be of interest to you and helpful to your business.

MatterMax Media’s Today’s Marketing Blog – Thursday Edition continues with the second installment of the “Blog Creation” series, “Your Online Blog Voice.”. Blogging is the number one most efficient marketing tool and is a must-have in your marketing tool kit.

For those of you just joining Today’s Marketing Blog, over the past year, MatterMax Media has shared many blog entries filled with marketing information that may be of interest to you and helpful to your business.

MatterMax Media’s Today’s Marketing Blog – Thursday Edition launches the first installment of the “Blog Creation” series. Blogging is the number one most efficient marketing tool and a blog is a must have in your marketing tool kit.

For those of you just joining Today’s Marketing Blog, over that past few months, MatterMax Media has shared many blog entries filled with marketing information that may be of interest to you and helpful to your business.

MatterMax Media's "Today's Marketing Blog" takes a look at start-up and existing small business marketing challenges.

Wading through a marketing textbook can be daunting and challenging.  It is not uncommon to experience wordy and complicated definitions for marketing, such as this example:

"The marketing concept is a management orientation that holds that the key task of the organization is to determine the needs and wants of the target markets and to adapt the organization to delivering the desired satisfactions more effectively and competitively than its competitors."

It is therefore not surprising that start-ups (new small businesses) in particular are floating in their life rafts, rowing incessantly, seemingly unable to move their rafts in a progressive direction.  New start-ups for the most part are extremely challenged, as the majority of them have a need for additional marketing experience.  MatterMax Media suggests a quick, simple explanation of how start-ups can navigate the marketing waters.

Can media dominate governments?   Has media been over-reaching in its quest to control legislative outcomes?  If so, will media and its biased journalists now suffer the wrath of the people's decision to possibly boycott advertisers who support such media institutions?  Fox News' political pundit Glenn Beck may be seen as one of the first casualties of the people's advertising boycott movement.

MatterMax Media is of the opinion that media and most importantly, journalism, has evolved into a political extension for a specific party, whereby the journalistic mechanisms are taking an entrenched megaphone to support the particular political party line, rather than giving an objective viewpoint that allows the people to decide for themselves.  

Currently, one in particular is leading the pack.  In fact, as the Rupert Murdoch/News Corp. debacle unfolds, it is becoming quite clear that British Parliament's investigation centers around the premise of a media organization using its clout to politically, socially and economically (in the form of monetary bribes, among other things) to, in effect, interfere, influence and affect government legislative outcomes.   The legalities of News Corporation's clout and monetary influence is now under extraordinary scrutiny.

Behavioral Scientists aim to understand the complexities of human behavior.  Social Scientists frame human behavior using statistical surveys.  Data mining gurus extrapolate respondent data to create definitive demographic roadmaps.  Do these methodologies hold water?  Do they really help marketers identify their target market?



Add the human need for instant gratification, coupled with an economic (debt-ridden) threshold, and the proverbial wrench has now entered into the game to further complicate strategic marketing processes.  All of this raises the question, to whom are we marketing?

From an entrepreneurial point of view, the current unemployment stats are inaccurate.

To understand this statement, we must understand the concept of employment. Historically, employment means that you work for someone else, usually a company, and are paid a salary or wage minus deductions, such as taxes, etc.. Taxes are one of the factors used by the government to determine the unemployment rate.

Out of the blue, the weekly broadcast magazine, “B&C," started showing up in the office mail.  No one ordered it, but it's in the mailbox.  A recent cover story that caught my eye read, "Why Broadcast is Still Relevant.”   Wow!  That article speaks volumes as to the challenges broadcast is experiencing with declining viewership. Marketers are shifting to more measurable environments such as the Internet and social media platforms.  MatterMax Media takes a look at the Nielsen/Facebook "BrandLift" project, a new measurement tool designed to aid marketers in their quest to justify ad expenditures.