Behavioral Scientists aim to understand the complexities of human behavior.  Social Scientists frame human behavior using statistical surveys.  Data mining gurus extrapolate respondent data to create definitive demographic roadmaps.  Do these methodologies hold water?  Do they really help marketers identify their target market?



Add the human need for instant gratification, coupled with an economic (debt-ridden) threshold, and the proverbial wrench has now entered into the game to further complicate strategic marketing processes.  All of this raises the question, to whom are we marketing?

From an entrepreneurial point of view, the current unemployment stats are inaccurate.

To understand this statement, we must understand the concept of employment. Historically, employment means that you work for someone else, usually a company, and are paid a salary or wage minus deductions, such as taxes, etc.. Taxes are one of the factors used by the government to determine the unemployment rate.

Out of the blue, the weekly broadcast magazine, “B&C," started showing up in the office mail.  No one ordered it, but it's in the mailbox.  A recent cover story that caught my eye read, "Why Broadcast is Still Relevant.”   Wow!  That article speaks volumes as to the challenges broadcast is experiencing with declining viewership. Marketers are shifting to more measurable environments such as the Internet and social media platforms.  MatterMax Media takes a look at the Nielsen/Facebook "BrandLift" project, a new measurement tool designed to aid marketers in their quest to justify ad expenditures.

Barack Obama’s 2008 Presidential Campaign strategy targeted millions of voters through localized word of mouth using the internet.  For most SMB’s (Small to Mid-size Businesses), the mantra is still “target local”.  As the world moves to complete digitization, targeting local still applies.

Most everyone has used Google among the search engines available today to locate a local business.  Consequently, the importance of having your business listed in the local online results area is crucial to your growth. Not only are search engine results vital to business growth, but these results also help manage word of mouth, your online reputation, educating consumers and responding to negative feedback.

Update Your Web Site for A More Effective User Experience

We are really excited about the changes happening here at MatterMax Media.  We’re not only very engaged in our community, but we’ve also updated our capabilities and expanded our offerings, and we launched a new web site!

We updated our web site for a more effective user experience.  And, it must be working, because we have experienced a 100% increase in unique visitors and the length of time spent on the site has increased!  We developed and launched a brand new site for several reasons:  technology changes, improve the sales cycle experience, integrate social media, update our online strategy, enhance the storefront, and to support a more effective user experience across the board.  We absolutely love the new look and feel and we trust that you will too.  Please be sure to let us know what you think.