MatterMax Media’s Today’s Marketing Blog – Thursday Edition launches the first installment of the “Blog Creation” series. Blogging is the number one most efficient marketing tool and a blog is a must have in your marketing tool kit.

For those of you just joining Today’s Marketing Blog, over that past few months, MatterMax Media has shared many blog entries filled with marketing information that may be of interest to you and helpful to your business.

MatterMax Media’s Today’s Marketing Blog presents the final installment of the Who’s Seeing Who? series.

For those of you joining the Today’s Marketing Blog’s Who Seeing Who? - series, we recommend that you become familiar with the three previous series, “Surviving Crowded Marketing Waters, Speed Racing Online,” and Flying High-Data Crunch and Munch before taking on, the “Who’s Seeing Who?” series.

Last week we continued the discussion, with an overview of how to create Backlinks that optimize Local Searches and online business directories, how to utilize this process and how it impacts your business profile.

This week we will go even deeper to uncover Google webmaster tools that provide you with 15 URL parameters that lets Google crawlers choose which URL parameters to use and which to ignore.

MatterMax Media’s Today’s Marketing Blog – Thursday Edition concludes its analysis of two consumer satisfaction purchase models: ZMOT‘s theory (Zero Moment of Truth – by Google) versus MatterMax Media’s Maximize What Matters™ hypothesis.

Last week, we further analyzed Google’s definition of ZMOT (Zero Moment of Truth), which suggests that the ZMOT consumer purchasing process starts here:

“That moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you’re thinking about trying or buying.”

The article also presented a contrasting overview MatterMax Media’s concept, “Maximize What Matters™,” which theoretically highlights the value assessment aspect of products and services based on consumer choices.

MatterMax Media’s Today’s Marketing Blog – Thursday Edition resumes its analysis of two consumer satisfaction purchase models: ZMOT‘s theory (Zero Moment of Truth – by Google) versus MatterMax Media’s Maximize What Matters™ hypothesis.

Thursday before last, we imparted Google’s definition of ZMOT (Zero Moment of Truth), which suggested the ZMOT consumer purchasing process starts here:

Direct Quote: “That moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you’re thinking about trying or buying.”

MatterMax Media’s Today’s Marketing Blog editors also presented a contrasting overview of MatterMax Media’s concept, “Maximize What Matters™,” which theoretically narrows the value assessment of products and services down to the consumer’s choices.

Barack Obama’s 2008 Presidential Campaign strategy targeted millions of voters through localized word of mouth using the internet.  For most SMB’s (Small to Mid-size Businesses), the mantra is still “target local”.  As the world moves to complete digitization, targeting local still applies.

Most everyone has used Google among the search engines available today to locate a local business.  Consequently, the importance of having your business listed in the local online results area is crucial to your growth. Not only are search engine results vital to business growth, but these results also help manage word of mouth, your online reputation, educating consumers and responding to negative feedback.