MatterMax Media’s Today’s Marketing Blog Thursday Edition presents the second and final installment of the series, “Facebook Timeline – Customizing Your Timeline.”

For those of you just joining this Today’s Marketing Blog series, we recommend that you become familiar with a few of the series offered last year, such as, “Surviving Crowded Marketing Waters," " Speed Racing Online,”  "Flying High-Data Crunch and Munch" and “Who’s Seeing Who?,” before taking on this “Facebook Timeline” series.

“Facebook Timeline ”is the new timeline aggregator Facebook (FB) users can adopt that offers a new User Interface (profile look). This new FB Timeline provides a set of story generators that handle everything from geographically clustering nearby check-ins to ranking status updates.

Out of the blue, the weekly broadcast magazine, “B&C," started showing up in the office mail.  No one ordered it, but it's in the mailbox.  A recent cover story that caught my eye read, "Why Broadcast is Still Relevant.”   Wow!  That article speaks volumes as to the challenges broadcast is experiencing with declining viewership. Marketers are shifting to more measurable environments such as the Internet and social media platforms.  MatterMax Media takes a look at the Nielsen/Facebook "BrandLift" project, a new measurement tool designed to aid marketers in their quest to justify ad expenditures.