MatterMax Media’s Today’s Marketing Blog presents the second installment of the three part series, “Multi Channel This” Part 2 – “The PIM Hypothesis.”

For those of you just joining Today’s Marketing Blog, we recommend that you become familiar with a few our previous blog post series such as, “Surviving Crowded Marketing Waters," " Speed Racing Online,”  "Flying High-Data Crunch and Munch," “Who’s Seeing Who?,” and/or “Website Redesign” before taking on the “Multi Channel This” series.

Part 2 - “The PIM Hypothesis” discusses the Product Information Management (PIM) concept many enterprises are choosing to improve quality control and corporate change process.

MatterMax Media’s Today’s Marketing Blog presents the first installment of the three part series, “Multi Channel This” Part 1 – “Key Performance Indicators.”

For those of you just joining Today’s Marketing Blog, we recommend that you become familiar with a few our previous blog post series such as, “Surviving Crowded Marketing Waters," " Speed Racing Online,”  "Flying High-Data Crunch and Munch," “Who’s Seeing Who?,” and/or “Website Redesign” before taking on the “Multi Channel This” series.

Part 1 - “Key Performance Indicators (KPI)” discusses the basic concepts that make up KPI components, how to evaluate product results in terms of performance, “make or break” scenarios and forecasts.

MatterMax Media’s Today’s Marketing Blog presents the final installment of the three part series, “The Ultimate Landing Page” Part 3 – “Setting Objectives for Final Departure.”

For those of you just joining Today’s Marketing Blog, we recommend that you become familiar with a few our previous blog post series such as, “Surviving Crowded Marketing Waters," " Speed Racing Online,”  "Flying High-Data Crunch and Munch," “Who’s Seeing Who?,” and/or “Website Redesign” before taking on “The Ultimate Landing Page” series.

Part 3 “Setting Objectives for Final Departure” discusses how to establish specific, reasonable goals and understand conversion types.

MatterMax Media’s Today’s Marketing Blog presents the second installment of the three part series, “The Ultimate Landing Page” Part 2 – “Preparing for Take Off.”

For those of you just joining Today’s Marketing Blog, we recommend that you become familiar with a few our previous blog post series such as, “Surviving Crowded Marketing Waters," " Speed Racing Online,”  "Flying High-Data Crunch and Munch," “Who’s Seeing Who?,” and/or “Website Redesign” before taking on “The Ultimate Landing Page” series.

“Preparing for Take Off - Part 2” advances the preparation strategy for assembling landing pages. This post will provide details about how to assess what you have and what you need – strategy and personnel.

MatterMax Media’s Today’s Marketing Blog presents the first installment of the three part series, “The Ultimate Landing Page” Part 1 – “Getting Started on the Runway.”

For those of you just joining Today’s Marketing Blog, we recommend that you become familiar with a few our previous blog post series such as, “Surviving Crowded Marketing Waters," " Speed Racing Online,”  "Flying High-Data Crunch and Munch," “Who’s Seeing Who?,” and/or “Website Redesign” before taking on “The Ultimate Landing Page” series.

“Getting Started On the Runway" - Part 1 provides an overview of landing page types, the experiences landing pages create, where the landing pages reside, and the advantages and disadvantages of each.