CHALLENGE

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MatterPlanet required a Content Management Tool for its new web site that could categorize businesses on the fly, while providing a robust social networking environment that incorporated a blog, a business community, social media, and a newsletter component, while allowing end users to add photos, and videos.

SOLUTION

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MatterMax developed the web site with a Content Management Tool that allows and supports the business community to login and operate much like Facebook. In addition, to designing an exciting graphical user interface, we added multiple components including video, photo, a business catalog with profiles, a fully integrated newsletter and email tool with real time read stats, a twitter component that allows site visitors to see what's being tweeted by Matter Planet, and an article blog complete with rating and comments.

RESULTS

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“MatterPlanet” has generated 500 new site registrations world-wide, (an average of 55 per month since starting in April 2009) representing a 1000% increase year over year from the previous year site registrations proving that content and social media will continue to be the big drivers in 2010 and beyond.