Gibbons Company Profile Image

Gibbons Company Retail

CHALLENGE

Take a department store that was perceived as boring and outdated and make it a go-to store for Bermudians and tourists.

SOLUTION

MatterMax principal co-founder researched and analyzed the market before recommending a complete store revamp that included floor and window merchandising, logo redesign, improved sales support, and a new advertising campaign to announce the trendier store.

RESULTS

The new advertising campaign, “For the Way Bermuda Lives,” attracted locals and tourist, resulting in a 43% increase in sales, and the opening of two niche in-store boutiques: The Bermuda Olympic Boutique and The Reid Street Underground. Additionally, the ad campaign won numerous awards from the Advertising Council and the Bermuda Lily Awards.

Best Host Provider

Services Performed

  • Strategy Creation
  • Market Analysis
  • Advertising Campaign
  • Marketing Strategy

Gibbons Co. Strategy

Strategy created for Gibbons Department Store:

  • Market Analysis
  • Campaign Strategy
  • Demographic & Consumer Analysis
  • Media Strategy
  • Timeline & Execution
  • Sales and Marketing Strategy

Get a Quote