
CHALLENGE
This client needed a digital footprint that would encompass music sales, product samples, booking, newsletter capability, Bermuda musician profiles and general news and information on events involving Bermudian entertainers.
SOLUTION
MatterMax Media provided the company with a strategic, fully integrated marketing plan that includes a logo and web site redesign and a new promotional campaign to break into untapped markets including stateside radio plays lists and distribution with iTunes and Wal-Mart.
RESULTS
We are currently in Phase 1 of this project that involves the 1Q2010 launch of a new single, along with the design and creation of new marketing materials. Additionally, SEO, usability, and accessibility were all improved in preparation for additional exposure and buzz in the blogosphere.